“‘Wigs are the next big thing: A Boston beauty startup wants to make the buying process easier for Black women.”

“As we begin to emerge into more social lives, Waeve invites a playful hair moment, making a bit of self-celebration all the more accessible.”

“... with so many wig options and confusing hair terminology to digest, it can be daunting for beginners to figure out where to start. That's where Waeve comes in.”