Waeve began with friends searching for a better way to buy hair.


We live in an exciting era in which we are virtually unlimited when it comes to beauty. Gone are the days when women - particularly young, black women - had to purchase from companies that told them how to look, what to wear and what "good hair" meant.


We now know that "good hair" and true beauty means expressing yourself exactly the way that you want to - however you want to. We can and must demand companies that understand that every single person is unique and beautiful and tailor products to what those women actually want.


We aren’t here to try to make you "fit in", we’re here to help you stand out. Wigs are one way to do just that - switch up your look, protect your natural hair, and do you - whatever that means to you.


"Feel Good Hair" is a reclamation of agency in beauty. It is a rejection of the idea that black women have to have a certain texture or style of hair in order to be considered beautiful or worthy.


"Feel Good Hair" is the idea that beauty should be fun. Whether it’s natural, weave, long, short, curly, straight, black, green – feel good hair means you decide what makes you feel healthy and happy.


Feel Good Hair is about looking good, feeling good and doing good. Here at Waeve, we donate 2% of revenue as part of our commitment to Feel Good Hair to a different cause each drop.


Mary Imevbore

Wearing Tuesday

CEO & Co-Founder



Wearing Tuesday

Head of Brand and Community & Co-Founder

Susana Hawken

Head of Product & Co-Founder

Regine Lafond

Wearing Tuesday

Chief of Staff

Kennedy Long

Wearing Monday

Community Associate

Princess Adedoyin

Wearing Thursday

Product Manager

Kennedy Long

Wearing Tuesday

Community Associate