Waeve began with friends searching for a better way to buy hair.
We live in an exciting era in which we are virtually unlimited when it comes to beauty. Gone are the days when women - particularly young, black women - had to purchase from companies that told them how to look, what to wear and what "good hair" meant.
We now know that "good hair" and true beauty means expressing yourself exactly the way that you want to - however you want to. We can and must demand companies that understand that every single person is unique and beautiful and tailor products to what those women actually want.
We aren’t here to try to make you "fit in", we’re here to help you stand out. Wigs are one way to do just that - switch up your look, protect your natural hair, and do you - whatever that means to you.