1 of 4

Waeve, reimagined

“We help our audience look and feel their best. We give them another tool in their arsenal, we save them time and money when they’re not trying to do their hair every day. We give them that feeling of looking amazing and being transformed that clothing or makeup can give you and we also give a sense of prestige and community–she feels like she’s part of something cool and something good.”

Mary Imevbore, Founder & CEO

A woman in a chair, reading a book, wearing a human hair wig with stylish bangs.

Introducing our bestseller:

Featuring a stunning curly design complemented by chic bangs. Install in minutes, perfect for every day use. Your styling possibilities are endless.

  • “‘Wigs are the next big thing: A Boston beauty startup wants to make the buying process easier for Black women.”

    Read About Us 

    “As we begin to emerge into more social lives, Waeve invites a playful hair moment, making a bit of self-celebration all the more accessible.”

    Read About Us 
  • “... with so many wig options and confusing hair terminology to digest, it can be daunting for beginners to figure out where to start. That's where Waeve comes in.”

    Read About Us