Waeve, reimagined
“We help our audience look and feel their best. We give them another tool in their arsenal, we save them time and money when they’re not trying to do their hair every day. We give them that feeling of looking amazing and being transformed that clothing or makeup can give you and we also give a sense of prestige and community–she feels like she’s part of something cool and something good.”
Mary Imevbore, Founder & CEO
Get it before it's gone:
Our sample sale collection, limited edition with a variety of cuts, colors, and curls.
Your styling possibilities are endless.
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“‘Wigs are the next big thing: A Boston beauty startup wants to make the buying process easier for Black women.”
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“As we begin to emerge into more social lives, Waeve invites a playful hair moment, making a bit of self-celebration all the more accessible.”
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“... with so many wig options and confusing hair terminology to digest, it can be daunting for beginners to figure out where to start. That's where Waeve comes in.”
THE BANG, in warm brown and straightened
shop our big three:
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our core collection: human hair
This collection features all of the three Human Hair original looks from...
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our core collection: synthetic hair
This is our collection of synthetic wigs from our core colection. All...
